By and and  on August 12, 2014

While Kering SA and the Alibaba Group have moved their e-commerce counterfeiting dispute from the courtroom to the conference room, scores of other companies are also staring down the problem of online counterfeit sales.

The Kering suit, which was filed July 9 in New York and withdrawn July 24 following constructive dialogue between the two parties, alleged that Alibaba Group Holding Ltd., China’s biggest e-commerce company and affiliates, made it possible to sell fakes throughout the world. “Kering and Alibaba have agreed to work together in good faith through the normal business process on ways to enhance intellectual property protection in a manner that can further reduce counterfeiting of Kering brands and ensures a healthy and vibrant e-commerce ecosystem for consumers, merchants, and brand owners alike,” according to a Kering statement released Monday.

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