By  on May 14, 2009

PARIS — The French low-cost fashion retailer Kiabi on Wednesday unveiled an agreement to transform 100 stores run by fellow budget player Vêti into Kiabi franchises. Kiabi claims the deal would help it overtake competitor Carrefour to become the biggest mass clothing retailer in France.

Subject to approval by the French competition authority, the deal would increase Kiabi’s French doors to 299 and boost its sales by some 150 million euros, or $204.3 million at current exchange, upping market share in small and medium-sized towns where the chain isn’t present.

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