Venture capital firm Kleiner Perkins has invested $30 million in direct-to-consumer apparel brand Untuckit.The new round of funding — a Series A, with Kleiner as the sole investor — will help the company broaden its women’s line and expand into children’s apparel. The line, started in 2012, began with a men’s collection of shirts designed to be worn untucked. The company has since expanded its men’s assortment to include sweaters, polos, jackets, sweatshirts, performance-wear, T-shirts and henleys. According to the company web site, part of the design difference between shirts currently offered and those from the brand include a contoured hemline and the length ending at the middle of the pant zipper to partially expose the pockets. It began offering a women’s line this past spring.Mood Rowghani, general partner at Kleiner Perkins, said, “There is a renaissance happening in retail that favors brands who can directly connect with and understand their consumers.” He added that Untuckit has a synergy between online and offline that connects with consumers in the physical and digital worlds.In addition to the company’s web site, there are also eight stores: One each in New York; Chicago; Los Angeles; San Francisco; Austin; Dallas; King of Prussia, and St. Louis.The company was founded by Chris Riccobono and Aaron Sanandres. It offers a 20 percent discount off the first online order, as well as free shipping and free returns within the U.S. Prices range between $60 and $78 for the best-selling shirts in the men’s line, while the women’s shirts range from $88 to $118 depending on fabrication.Kleiner’s investments in the consumer and retail categories have included Google, Amazon and JD.com.For more on WWD:
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
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“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.