Venture capital firm Kleiner Perkins has invested $30 million in direct-to-consumer apparel brand Untuckit.
The new round of funding — a Series A, with Kleiner as the sole investor — will help the company broaden its women’s line and expand into children’s apparel. The line, started in 2012, began with a men’s collection of shirts designed to be worn untucked. The company has since expanded its men’s assortment to include sweaters, polos, jackets, sweatshirts, performance-wear, T-shirts and henleys. According to the company web site, part of the design difference between shirts currently offered and those from the brand include a contoured hemline and the length ending at the middle of the pant zipper to partially expose the pockets. It began offering a women’s line this past spring.
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