In greater Los Angeles, where shopping is serious business, Rodeo Drive is alive with the sound of construction. Prada opened an Epicenter in July. In another testament to Rodeo Drive’s preeminence as a luxury stronghold, Louis Vuitton on Wednesday unveiled its supersized flagship. Other neighborhoods are seeing action. The Grove, a large, open-air mall, is bringing new life to Third Street, while on Robertson Boulevard, new fashion tenants are muscling out older furniture stores.

  1. RODEO DRIVE
    Average rent per square foot: $300  
    Luxury rules on this highly trafficked tourist street, which has undergone an $18 million renovation that widened sidewalks, improved lighting and replaced aging ficus trees with leafy palms. Etro and Michael Kors have recently taken up residence and Roberto Cavalli is on the way. Meanwhile in July, Prada’s newly renovated Epicenter, designed by Rem Koolhaas and Ole Scheeren, opened to much fanfare. A renovated and vastly expanded Louis Vuitton opened on Wednesday. Dolce & Gabbana also is planning a facelift.

  2. ROBERTSON BOULEVARD
    Average rent per square foot: $120
    South Robertson in exclusive Beverly Hills adds the trendiness of Melrose Avenue. The Kitson boutique is a favorite haunt of girls such as Paris Hilton and Lindsay Lohan. Other stores, including Lisa Kline, Curve and Vionnet are on the thoroughfare, along with legendary power lunch spot The Ivy. Older furniture stores are being replaced by boutiques such as Swedish newcomer WE. On the boulevard, near The Ivy, you’ll find Hogan, agnès b., Hararri, MAC and Reebok’s Rbk concept store with a private screening room and VIP lounge.

  3. THIRD STREET PROMENADE
    Average rent per square foot: $120
    Shoppers and tourists galore head to this open-air street mall in Santa Monica, which is blocked to traffic, for a whiff of the ocean and roster of retailers that includes Urban Outfitters, Quiksilver, Rip Curl, Banana Republic, Levi’s, Anthropologie and American Eagle Outfitters. Unique boutiques include Hanna Hartnell Studio, Hype, Mudra, One and Pink Ice. No visit to the area is complete without a trip to Fred Segal’s house of miniboutiques, located just off Fifth Street.

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