La Senza Taps Joanne Nemeroff

Former Aldo executive joins Limited Brands unit as president.

Limited Brands Inc. tapped Joanne Nemeroff to head its La Senza unit as president.

Nemeroff joins the lingerie business, which has 326 stores in Canada and 487 franchise doors in 45 other countries, from Aldo, where she was responsible for the Spring, Globo and Feet First brands as group vice president. She begins her new job in April and will report to Martin Waters, executive vice president of international at Limited.

“We’re committed to our Canadian operations and international expansion,” said Leslie Wexner, Limited’s chairman and chief executive officer. “Joanne is a results-driven leader with a successful history in retail that will serve us well in our continued growth of the La Senza brand.”

For complete coverage, see Thursday’s WWD.