By  on March 17, 2006

NEW YORK — Joann Langer is expected to be named president of Alvin Valley, the designer sportswear company here.

Most recently, Langer has been a consultant. Earlier, she was president and chief executive officer of the GM Design Group, maker of bridge line Garfield & Marks, which she left in June 2004.

Sources said an announcement of her new appointment at Valley would be made next week.

Langer would take over duties formerly handled by Richard Rosenthal, who plans to leave the company in a few weeks. In January, Jacques Moret, the activewear firm, bought a 50 percent stake in Alvin Valley’s company from Rosenthal, the designer’s business partner, for an estimated $23 million.

In business six years, Valley designs a ready-to-wear line called Alvin Valley Clothier Collection that is sold at Mix in Houston, Stanley Korshak in Dallas, Neiman Marcus and Harrods in London. Last year, he introduced a contemporary collection called As Is, which has become a major focus of the operation. It is priced roughly 50 to 75 percent below the top line and is sold at Neiman Marcus, Intermix and Bloomingdale’s.

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