Millionaires in general prefer to shop at Amazon, but by subgroup, Gen X-ers prefer Wal-Mart.
That’s the latest result from the Shullman Research Center’s monthly survey of affluent shoppers and their buying preferences. While 62 percent of millionaires in general tend to gravitate toward Amazon, followed by 54 percent at Wal-Mart and 49 percent at Target, Gen X-ers prefer Wal-Mart to Amazon at a rate of 49 percent to 41 percent. Amazon is tops among millionaire Millennials at 64 percent, with Macy’s a strong second at 57 percent.
Interestingly, Gen X-ers take the lead buying online at 65 percent. Millennials, often viewed as the leaders among the digital crowd, actually preferred in-store buying at 52 percent compared with shopping online at 39 percent. The survey said that both Millennials and Boomers, at 46 percent and 48 percent respectively, are uncomfortable making a purchase on a smartphone.
Among the top stores millionaires shopped at in the past 12 months, Amazon topped the list at 62 percent, followed by Wal-Mart at 54 percent and Target at 49 percent. Macy’s was fifth at 37 percent overall, while J.C. Penney and Kohl’s ranked 10th and 11th, respectively, at 29 percent each. Apple and Sears tied at 25 percent, ranking 13 and 14, respectively. Nordstrom ranked 16 with 22 percent, with Banana Republic in 18th place and 22 percent of the shoppers surveyed. Coach and Jos. A. Bank Clothiers were 19th and 20th, at 15 percent. Neiman Marcus was 24th at 13 percent. To be sure, half of the millionaires surveyed were Boomers, which likely drove the rankings for the top three placements. Most notable was the ranking of Macy’s and Sears, in which those placements were driven by survey responses from Millennials, not Boomers.
As for researching online, millionaire Millennials were mostly likely to compare products online, while Boomers’ preference was to visit stores and Gen X-ers most likely to call a store for information. Once the research was done, Gen X-ers were most likely to buy online, while Millennials and Boomers preferred to head to a store to make their purchase.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast