Millionaires in general prefer to shop at Amazon, but by subgroup, Gen X-ers prefer Wal-Mart.
That’s the latest result from the Shullman Research Center’s monthly survey of affluent shoppers and their buying preferences. While 62 percent of millionaires in general tend to gravitate toward Amazon, followed by 54 percent at Wal-Mart and 49 percent at Target, Gen X-ers prefer Wal-Mart to Amazon at a rate of 49 percent to 41 percent. Amazon is tops among millionaire Millennials at 64 percent, with Macy’s a strong second at 57 percent.
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