John Demsey, group president at the Estée Lauder Cos., has tapped two longtime Lauder executives to head the Tom Ford Beauty and Prescriptives Worldwide businesses at the Estée Lauder Cos.
Joe Spellman has been named interim general manager for Tom Ford Beauty and Caroline Geerlings will be senior vice president and general manager for Prescriptives Worldwide. Both appointments are effective Nov. 26.
WWD reported Tuesday that Andrea Robinson had resigned as president of the Tom Ford Beauty and Prescriptives brands after a 20-month tenure.
"Andrea brought taste and style [to the company] at a needed point in time, and made a tremendous contribution to the Tom Ford Beauty and Prescriptives brands," Demsey said Thursday, declining further comment.
No one else at Lauder would discuss the reasons for Robinson's departure, nor would she. Her recruitment from L'Oréal after nine years was seen as a major coup for Lauder given Robinson's reputation for creativity and brand building at brands such as Helena Rubinstein and Ralph Lauren fragrances.
As for her replacements, both Geerlings and Spellman have strong backgrounds at Lauder, where brand managers oversee everything from the creative operations through to the financial side.
Geerlings is senior vice president of global marketing for MAC Cosmetics. During her tenure at the makeup artist brand, Geerlings has worked on a number of its most talked-about launches, including the brand's girly Barbie makeup line this year. In her MAC role, Geerlings also oversaw MAC New Launch Management, makeup artistry, artist research and online commerce, helping to more than quadruple the brand's net sales.
Earlier, Geerlings was senior vice president of marketing for Christian Dior Perfumes in the U.S. She began her career at Prescriptives International, working her way up to vice president of marketing in 1988 and helping to launch the brand in key international markets, Demsey said.
"Caroline is a well-seasoned marketing and business executive who has spent time working internationally and domestically for the Estée Lauder Cos.," Demsey said. "She has been part of the dynamic MAC team for the past eight years, and now she's coming home to the brand that she started her career with. I feel that she is an excellent leader for the brand — she is very well-respected both inside and outside of this company, and she brings maturity and solid thinking to the brand."Her biggest challenge, Demsey said, "is competing with herself [with her MAC projects vs. her Prescriptives products]."
There hasn't been a decision on Geerlings' successor at MAC Cosmetics, although an announcement could come as soon as next week, Demsey said. He also named Jin Chung as vice president and creative director of Prescriptives, assuming some duties previously handled by Tim Convery, who left the company. Chung will continue in her duties at the Sean John Fragrances division. "We are assembling a new team," Demsey said.
Spellman, a longtime beauty executive who has consulted on the Tom Ford Beauty Brand — as well as the Estée Lauder, Bobbi Brown, Sean John Fragrances and Origins brands, among others — will lead the Tom Ford Beauty brand until a permanent general manager is selected, Demsey said.
"Joe has been a consultant on Tom Ford Beauty from the first day," Demsey said. "He has a strong working relationship with Tom and the fragrance houses we work with, and he is the perfect creative executive to help keep the brand building its incredible momentum. Joe helped me out two years ago on MAC [by acting as general manager until Peter Lichtenthal, now president of Bumble and bumble, was able to transition into the position] and he is once again helping us out."
Spellman has demonstrated his dexterity in stepping into leadership roles. He not only led MAC for about 10 months in 2005, he also headed the Lauder creative team for a year and a half prior to the MAC gig. Spellman said his first order of business will be to check out the brand's standing with retailers.
"What I understand is that it is ranking really high at Saks [Fifth Avenue] and Neiman Marcus," he said. Then his plan is "to go into next year maximizing what is working, getting off of what isn't and creating what doesn't exist but needs to."
Demsey declined comment as to the level of progress in the search for a permanent new leader for Tom Ford Beauty.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)