By and  on November 2, 2007

John Demsey, group president at the Estée Lauder Cos., has tapped two longtime Lauder executives to head the Tom Ford Beauty and Prescriptives Worldwide businesses at the Estée Lauder Cos.

Joe Spellman has been named interim general manager for Tom Ford Beauty and Caroline Geerlings will be senior vice president and general manager for Prescriptives Worldwide. Both appointments are effective Nov. 26.

WWD reported Tuesday that Andrea Robinson had resigned as president of the Tom Ford Beauty and Prescriptives brands after a 20-month tenure.

"Andrea brought taste and style [to the company] at a needed point in time, and made a tremendous contribution to the Tom Ford Beauty and Prescriptives brands," Demsey said Thursday, declining further comment.

No one else at Lauder would discuss the reasons for Robinson's departure, nor would she. Her recruitment from L'Oréal after nine years was seen as a major coup for Lauder given Robinson's reputation for creativity and brand building at brands such as Helena Rubinstein and Ralph Lauren fragrances.

As for her replacements, both Geerlings and Spellman have strong backgrounds at Lauder, where brand managers oversee everything from the creative operations through to the financial side.

Geerlings is senior vice president of global marketing for MAC Cosmetics. During her tenure at the makeup artist brand, Geerlings has worked on a number of its most talked-about launches, including the brand's girly Barbie makeup line this year. In her MAC role, Geerlings also oversaw MAC New Launch Management, makeup artistry, artist research and online commerce, helping to more than quadruple the brand's net sales.

Earlier, Geerlings was senior vice president of marketing for Christian Dior Perfumes in the U.S. She began her career at Prescriptives International, working her way up to vice president of marketing in 1988 and helping to launch the brand in key international markets, Demsey said.

"Caroline is a well-seasoned marketing and business executive who has spent time working internationally and domestically for the Estée Lauder Cos.," Demsey said. "She has been part of the dynamic MAC team for the past eight years, and now she's coming home to the brand that she started her career with. I feel that she is an excellent leader for the brand — she is very well-respected both inside and outside of this company, and she brings maturity and solid thinking to the brand."

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