Urban Outfitters Inc. is shuttering the Leifsdottir wholesale business and will sell the brand through its Anthropologie stores and its direct-to-consumer business.
Johanna Uurasjarvi, creative director for the brand, was named executive creative director of Anthropologie product design.
The brand still was available on the Web sites of Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus and Nordstrom Wednesday. Wholesale deliveries will stop after the spring season.
“This change gives us the best opportunity to maximize the brand equity of the Leifsdottir label, and we are excited to welcome Johanna back to the Anthropologie business,” said Glen Senk, chief executive officer of Urban Outfitters. The company expects to record roughly $2.7 million in one-time costs to dispose of some of the brand’s assets and inventory.
Leifsdottir, traditional Scandinavian surname that means “daughter of Leif,” launched for fall of 2008.
Urban Outfitters also said that its comparable-store sales were down by a percentage in low-single digits so far this quarter.
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18