Levi Strauss & Co. is expanding at the Crossroads of the World.The company is planning to open a new flagship in New York’s Times Square at 1535 Broadway late next year, replacing the brand’s nearby perch at 1501 Broadway, which has been open since 2008.The 17,000-square-foot-store will be one of the largest in Levi’s portfolio, which includes 700 company-owned stores and another 2,900 doors run by partners.“Located in the heart of Times Square, this store will be the ultimate shopping destination for consumers from around the world who are seeking authenticity, customization and personalized fit and style expertise,” said Carrie Ask, executive vice president and president of global retail at the company.Levi Strauss said the move to a new, larger-format store showed its confidence in the direct-to-consumer sales channel, which represents one-third of its global business.Company-owned and operated stores have been a key component of the Levi's strategy and a profitable source of growth, particularly while the firm’s North American wholesale business has struggled.“For us, it’s about meeting consumers where and how they want to shop,” Ask said. “With this store, we are focused on bringing the flexibility and ease of omnichannel to the in-store environment, while also giving the consumer a unique and highly personalized experience that they can’t get anywhere else.”Just last week, Levi’s officially reopened its SoHo store in downtown Manhattan, putting its leading retail strategies together under one roof. The store features the new Levi’s Authorized Vintage line, which includes used product that in many cases has been restored and updated by the likes of Vetements, Off-White’s Virgil Abloh, Diane von Furstenberg, X Karla’s Karla Welch and Ovadia & Sons.The SoHo store prominently features a Tailor Shop, which will customize looks on the spot, and sports a new take on fitting rooms in an effort to upgrade the experience.Levi’s SoHo revamp and the Times Square upgrade will both incorporate insights from an extensive research project by the company.The study, for instance, showed that just over half of the shoppers who come into the brand’s doors were looking to buy. This prompted the company to ramp up its focus on the fitting rooms to help seal the deal and also to start to incorporate RFID tagging in SoHo to ensure shoppers can find their size.Levi’s has been enjoying something of a revival under chief executive officer Chip Bergh and is clearly looking to keep the momentum up by focusing on retail that’s under its own control and can present a more nuanced iteration of the brand.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)