By  on June 13, 2011

Li & Fung Ltd.’s LF USA division is teaming with shoe company Skechers USA Inc., and LF USA president Rick Darling thinks he just might be on the cusp of creating a new category in apparel: movement wear.

The two companies signed a licensing deal to produce men’s and women’s apparel and accessories under the Shape-ups, Tone-ups and Skechers Resistance brands — three lines of shoes intended to enhance the physical benefits of walking or running. Shape-ups, for instance, have a kinetic wedge insert and a dynamic rolling bottom that simulate walking on soft sand. That might lead, for instance, to grocery shopping leading to improved posture and stronger leg muscles.

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