By  on June 13, 2011

Li & Fung Ltd.’s LF USA division is teaming with shoe company Skechers USA Inc., and LF USA president Rick Darling thinks he just might be on the cusp of creating a new category in apparel: movement wear.

The two companies signed a licensing deal to produce men’s and women’s apparel and accessories under the Shape-ups, Tone-ups and Skechers Resistance brands — three lines of shoes intended to enhance the physical benefits of walking or running. Shape-ups, for instance, have a kinetic wedge insert and a dynamic rolling bottom that simulate walking on soft sand. That might lead, for instance, to grocery shopping leading to improved posture and stronger leg muscles.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus