By  on July 17, 2008

With the auction for an asset sale in the Steve & Barry’s bankruptcy less than two weeks away, a battle is possible for control of the celebrity licenses held by the retailer, such as Bitten by Sarah Jessica Parker.

Steve & Barry’s has discussed the sale of its operations with Sears Holdings Corp. and Gap Inc., but no deal has been made. The retailer even has a private equity firm conducting due diligence as a potential strategic buyer acquiring parts of the business, retail sources said.

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