By  on April 8, 2008

Bluestar Alliance, the private equity fund that purchased a majority stake in Liz Lange Maternity in November, has signed a licensing agreement for Liz Lange maternity apparel with Zoomers Inc., the parent company of Planet Motherhood.

Thanks to Zoomers' broader maternity capabilities, the line, which will wholesale from $40 to $90, will add categories like premium denim and expand into more knits, T-shirts, prints and swimsuits.

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