By  on February 28, 2013

Limited Brands Inc. plans to more than double the store count of its Pink division and boost Pink’s representation in Victoria’s Secret stores as part of a more than 10 percent expansion of capital expenditures in the new year.

Pink, which takes a more youthful approach to innerwear, swimwear and sleepwear than its big sister Victoria’s Secret, grew to 34 U.S. stores totaling 109,000 square feet in 2012 and is budgeted to better than duplicate that growth rate in 2013, expanding to 83 stores with 282,000 square feet. The store count in Canada is expected to remain unchanged at 10.

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