By  on April 12, 2007

Limited Stores and Limco filed a trademark infringement lawsuit against Quiksilver over use of the word "limited" on apparel.

According to court documents filed Monday in Manhattan federal court, Limited alleged that Quiksilver's "The Limited Collection" infringes on its existing trademarks for apparel. "The Limited Collection" was introduced at the MAGIC trade show in Los Angeles and will be launched for summer 2007.

Quiksilver did not respond to requests for comment by press time.

Quiksilver's Limited Collection is said to include denim and nondenim bottoms, button-front woven tops, outerwear, shorts, jackets, hats and belts. The line is more upscale sportswear.

Limited said in the complaint that Quiksilver "publicly announced that is has appropriated the term Limited for its own use as a label for a clothing line. Defendant's new line focuses almost exclusively on [Limited Stores] 'limited' trademark, such that consumers are likely to be confused or deceived into believing that defendant and defendant's garments are somehow connected or associated."

The lawsuit contains counts of federal and state trademark infringement, unfair competition, false designation of origin, trademark dilution and trade name infringement. Limited asked the court for a preliminary and permanent injunction as well as unspecified statutory and punitive damages.

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