As Sara Rotman sees it, everyone deserves to have “a little f--k you on the inside.”
That was the genesis of her label Loquita, which launched in March 2010 with a small selection of silk and cashmere scarves, many of which were printed with the words “F--k You.”
“It’s like a little private moment — I’m being a little naughty. Outwardly, I’m doing my job properly, but on the inside, I’m a little, you know....” said Rotman, who does not bother to hide her irreverence, a stylish combination of large-scale tattoos, flaming orange lipstick, designer shoes and profanity. She has no shortage of energy, which she pours into professional polo — Rotman owns six horses and is the only woman on her team — and to her 11-year-old creative agency ModCo Creative (short for My Own Damn Company). There, her client roster has included Tory Burch, Vera Wang, Carolina Herrera and Kim Kardashian, and provided a segue into design for Loquita, which is large on color and graphic print, Rotman’s signatures.
Loquita is expanding for holiday with a range of duffels and totes, which wholesale from $22 to $116 for the weekend, and has been picked up by Nordstrom. Done in coated canvas with leather trim, many styles bear polo-inspired motifs, such as the phrase “When in Doubt, Gallop.”
Rotman’s production partners on the collection are Jay Adoni, David Giordano and Kenny Horowitz of PLV Studio (Pour La Victoire, Kelsi Dagger). A Loquita shoe collection is planned for spring.
As a branding expert, Rotman knows the value of a distinct message and identity. Loquita translates to “little crazy girl” in Spanish. “It’s a nickname my Argentine friends” gave me for being an independent woman,” she said. “They’re like, ‘Loquita, you drive your own car and you have your own polo team, you have two businesses — Loquita.’ It’s not meant to be disparaging. It’s meant as a celebration.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast