As Sara Rotman sees it, everyone deserves to have “a little f--k you on the inside.”
That was the genesis of her label Loquita, which launched in March 2010 with a small selection of silk and cashmere scarves, many of which were printed with the words “F--k You.”
“It’s like a little private moment — I’m being a little naughty. Outwardly, I’m doing my job properly, but on the inside, I’m a little, you know....” said Rotman, who does not bother to hide her irreverence, a stylish combination of large-scale tattoos, flaming orange lipstick, designer shoes and profanity. She has no shortage of energy, which she pours into professional polo — Rotman owns six horses and is the only woman on her team — and to her 11-year-old creative agency ModCo Creative (short for My Own Damn Company). There, her client roster has included Tory Burch, Vera Wang, Carolina Herrera and Kim Kardashian, and provided a segue into design for Loquita, which is large on color and graphic print, Rotman’s signatures.
Loquita is expanding for holiday with a range of duffels and totes, which wholesale from $22 to $116 for the weekend, and has been picked up by Nordstrom. Done in coated canvas with leather trim, many styles bear polo-inspired motifs, such as the phrase “When in Doubt, Gallop.”
Rotman’s production partners on the collection are Jay Adoni, David Giordano and Kenny Horowitz of PLV Studio (Pour La Victoire, Kelsi Dagger). A Loquita shoe collection is planned for spring.
As a branding expert, Rotman knows the value of a distinct message and identity. Loquita translates to “little crazy girl” in Spanish. “It’s a nickname my Argentine friends” gave me for being an independent woman,” she said. “They’re like, ‘Loquita, you drive your own car and you have your own polo team, you have two businesses — Loquita.’ It’s not meant to be disparaging. It’s meant as a celebration.”
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion