As Sara Rotman sees it, everyone deserves to have “a little f--k you on the inside.”
That was the genesis of her label Loquita, which launched in March 2010 with a small selection of silk and cashmere scarves, many of which were printed with the words “F--k You.”
“It’s like a little private moment — I’m being a little naughty. Outwardly, I’m doing my job properly, but on the inside, I’m a little, you know....” said Rotman, who does not bother to hide her irreverence, a stylish combination of large-scale tattoos, flaming orange lipstick, designer shoes and profanity. She has no shortage of energy, which she pours into professional polo — Rotman owns six horses and is the only woman on her team — and to her 11-year-old creative agency ModCo Creative (short for My Own Damn Company). There, her client roster has included Tory Burch, Vera Wang, Carolina Herrera and Kim Kardashian, and provided a segue into design for Loquita, which is large on color and graphic print, Rotman’s signatures.
Loquita is expanding for holiday with a range of duffels and totes, which wholesale from $22 to $116 for the weekend, and has been picked up by Nordstrom. Done in coated canvas with leather trim, many styles bear polo-inspired motifs, such as the phrase “When in Doubt, Gallop.”
Rotman’s production partners on the collection are Jay Adoni, David Giordano and Kenny Horowitz of PLV Studio (Pour La Victoire, Kelsi Dagger). A Loquita shoe collection is planned for spring.
As a branding expert, Rotman knows the value of a distinct message and identity. Loquita translates to “little crazy girl” in Spanish. “It’s a nickname my Argentine friends” gave me for being an independent woman,” she said. “They’re like, ‘Loquita, you drive your own car and you have your own polo team, you have two businesses — Loquita.’ It’s not meant to be disparaging. It’s meant as a celebration.”
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion