By  on August 1, 2014

PARIS — L’Oréal on Thursday bucked the trend in beauty by reporting a 1.5 percent increase in first-half profits despite missing analysts’ expectations for second-quarter sales growth due to weakness in North America.

The world’s largest beauty company reported net profits of 1.73 billion euros, or $2.35 billion, for the first half ended June 30, compared with profits of 1.71 billion euros, or $2.32 billion, in the corresponding period a year earlier. L’Oréal only reports profits twice a year.

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