L’Oréal USA has added two distributors to its professional arm, Maly’s Midwest and Marshall’s Salon Services, bringing the beauty firm close to national coverage — to more than 80 percent, with 1,150 distributor sales consultants and 700 professional stores.
Both distributorships, which generate a combined $130 million in sales, are a major presence in the Midwest, covering Michigan, Ohio, Indiana, Wisconsin, Illinois, Iowa, Minnesota and part of North Dakota. Combined, both organizations have approximately 700 employees, more than 120 sales consultants and 90 professional stores. Both will operate under Clearwater, Fla.-based SalonCentric, L’Oréal’s distribution arm, which includes Beauty Alliance, Maly’s West and Columbia Beauty Supply.
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