L’Oreal USA has acquired Peel’s Salon Services and plans to combine the Omaha-based distributor with SalonCentric, the French beauty giant’s portfolio of professional products operations.

It is L’Oréal’s fourth such acquisition in the past 12 months, an initiative that has included the purchases of distributors CB Sullivan, Maly’s Midwest and Marshall Salon Services.

Terms of the most recent deal were not disclosed.

Peel’s, a fourth generation business founded in Hutchinson, Kan., in 1937 by Robert H. Peel, has grown to a business with revenues of more than $100 million, according to L’Oréal. The distributor operates 57 professional-only stores and, aside from Kansas, has operations in Colorado and Nebraska.

SalonCentric president Paul Sharnsky said he was pleased with the deal, adding, “There is a sharing of common values in both our businesses, [principally] a long-standing commitment to this business.” He noted Peel’s is present in upward of 12 states.

Bob Peel was one of the first Redken distributors in the U.S. during the Sixties, according to son Bill.

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