Lucky Brand Jeans has signed a licensing agreement with Wonderbrand LLC to produce a line of Lucky Brand underwear and loungewear for women and men.
Distribution is aimed at department stores and 175 Lucky Brand shops in the U.S. and abroad. The men's line will be in stores in August, while the women's will be available at retail in October. The collections will be unveiled at the Lucky Brand accessories showroom at 1441 Broadway in Manhattan during the May market.
A first-year wholesale sales projection was not available, but industry sources estimate the combined collections should generate annual sales in excess of $20 million. The women's line will retail from $10 to $50, and the men's will be priced at $16 to $50.
Paul Savignano, vice president of accessories and licensing at Los Angeles-based Lucky Brand, a division of Liz Claiborne Inc., said, "We're taking the brand to a lifestyle level. We feel we have a very loyal customer and we think it's a niche. We base ourselves in rock 'n' roll and vintage inspiration, and make the product relevant for today. It will be presented as a shop-in-shop concept at our stores and we definitely see a wholesale opportunity, as well."
San Francisco-based Wonderbrand was established by Joe Boxer founder Nick Graham as a joint venture with MJC Group in 2007.
"I've been a huge fan of Lucky Brand Jeans for a long time and always wanted to work on the underwear line," said Graham. "I mean, who wouldn't want to work on Lucky Brand underwear? It's almost a service to society."
Lucky Brand founders Gene Montesano and Barry Perlman said, "The time was right, the partner was right and this is something we have always wanted to do. If anyone knows how to make underwear, it's Nick. He's been making boxers as long as we've been making jeans."
The women's collection is inspired by the Lucky Brand motto "Give Love. Give Luck." The line will include panties, camis, pajamas, robes and socks. Fabrics will include Modal, lightweight knits, burnout fabrics and metallics, as well as special treatments including lace and ribbon trims, said Graham.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye