Lucky Brand Jeans has signed a licensing agreement with Wonderbrand LLC to produce a line of Lucky Brand underwear and loungewear for women and men.
Distribution is aimed at department stores and 175 Lucky Brand shops in the U.S. and abroad. The men's line will be in stores in August, while the women's will be available at retail in October. The collections will be unveiled at the Lucky Brand accessories showroom at 1441 Broadway in Manhattan during the May market.
A first-year wholesale sales projection was not available, but industry sources estimate the combined collections should generate annual sales in excess of $20 million. The women's line will retail from $10 to $50, and the men's will be priced at $16 to $50.
Paul Savignano, vice president of accessories and licensing at Los Angeles-based Lucky Brand, a division of Liz Claiborne Inc., said, "We're taking the brand to a lifestyle level. We feel we have a very loyal customer and we think it's a niche. We base ourselves in rock 'n' roll and vintage inspiration, and make the product relevant for today. It will be presented as a shop-in-shop concept at our stores and we definitely see a wholesale opportunity, as well."
San Francisco-based Wonderbrand was established by Joe Boxer founder Nick Graham as a joint venture with MJC Group in 2007.
"I've been a huge fan of Lucky Brand Jeans for a long time and always wanted to work on the underwear line," said Graham. "I mean, who wouldn't want to work on Lucky Brand underwear? It's almost a service to society."
Lucky Brand founders Gene Montesano and Barry Perlman said, "The time was right, the partner was right and this is something we have always wanted to do. If anyone knows how to make underwear, it's Nick. He's been making boxers as long as we've been making jeans."
The women's collection is inspired by the Lucky Brand motto "Give Love. Give Luck." The line will include panties, camis, pajamas, robes and socks. Fabrics will include Modal, lightweight knits, burnout fabrics and metallics, as well as special treatments including lace and ribbon trims, said Graham.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast