By  on December 9, 2010

Christine Day, chief executive officer of Lululemon Athletica Inc., credits the company’s powers of observation for helping it blow past analysts’ estimates of third-quarter earnings.

“Where Lululemon differentiates itself is, we watch what people do,” Day told WWD during a visit to New York Thursday. “Statistics will tell you one thing, but behavior is not a number. We call it listening like an entrepreneur.”

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