SHANGHAI (Reuters) — Chinese premium liquor maker Kweichow Moutai is winning over investors with a sales strategy that shows other top-end brands how to survive Beijing's anti-luxury drive.
The company's fiery baijiu liquor, which outsells vodka worldwide, was the tipple of choice for China's elite, but Beijing banned it from official banquets in 2012. At over $300 a bottle, it was deemed too opulent for state functions.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"