By  on August 28, 2014

SHANGHAI (Reuters) — Chinese premium liquor maker Kweichow Moutai is winning over investors with a sales strategy that shows other top-end brands how to survive Beijing's anti-luxury drive.

The company's fiery baijiu liquor, which outsells vodka worldwide, was the tipple of choice for China's elite, but Beijing banned it from official banquets in 2012. At over $300 a bottle, it was deemed too opulent for state functions.

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