LVMH Moët Hennessy Louis Vuitton has been on a shopping spree for niche brands with a natural bent, picking up two in the last week: Ole Henriksen and, now, Nude skin care.
The luxury products giant has acquired a 70 percent stake in Nude, with the brand’s current shareholders retaining a 30 percent equity ownership in Nude Brands Ltd.
The four-year-old line — described as “biocompatible luxury skin care” — was founded by Bryan Meehan and Ali Hewson, wife of U2 front man Bono. Hewson, Bono and LVMH also own the eco-friendly ready-to-wear line Edun.
Nude is “proven in the U.S. and the U.K.,” said Meehan, but the plan has always been to expand globally. Currently, Nude is sold in roughly 250 doors including Space NK, Barneys New York and 25 Sephora doors.
In September, Meehan told WWD, “Beauty is controlled by a small concentration of global brands because it’s hard to be successful without scale.…From the start, you’ve got to make it a global brand. Everything has to be carefully thought out.”
His partnership with LVMH will accelerate those plans. “If you want to make a brand global, the investment is huge,” said Meehan. “If you can have an ally with a company like LVMH, it’s just a huge door opener for us.” Both Meehan and Hewson will continue in their current roles at Nude, and Meehan said there are no plans to sell the remaining 30 percent stake. “I think LVMH was attracted to the performance we’ve gotten from natural [products],” he said.
Toni Belloni, group managing director of LVMH, stated, “We believe Nude will be a global luxury skin care brand and are excited to work with Ali, Bryan and the team that they have built around them.”
Products in the line range from the $14 Nude Lips balm to the $92 Advanced Cellular Renewal Serum, with many items hovering around $60. Nude executives would not comment on sales, but industry sources said the line of less than 20 products generates between $3 million and $4 million in revenues.
Nude is the second skin care acquisition for LVMH this week. On Monday, LVMH said it had acquired luxury botanical brand Ole Henriksen.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast