Luxe’s Boom Rolls On as LVMH Sales Up 15%

Stripping out the impact of currency and acquisitions, sales at all business divisions posted double-digit gains.

View Slideshow

PARIS — Luxury continues to steamroll over morose economic data.

This story first appeared in the October 19, 2011 issue of WWD.  Subscribe Today.

Signaling the sector’s robust health, LVMH Moët Hennessy Louis Vuitton said sales in the third quarter advanced 17.6 percent to 6.01 billion euros, or $8.51 billion, confirming its “confidence for the remainder of 2011.”

LVMH’s gains follow strong third-quarter figures for Burberry, and research by Bain & Co. and Fondazione Altagamma released Monday that estimates global luxury goods sales are likely to advance 13 percent this year to 700 billion euros, or $971.2 billion at current exchange.

The French conglomerate headed by business titan Bernard Arnault cited momentum in Asia, Europe and the U.S., suggesting volatile stock markets and the Continent’s debt woes have yet to dampen consumer appetite for expensive fashions, accessories and liquors.

Parent of brands including Givenchy, Dom Perignon and Guerlain, LVMH also highlighted a return to growth in Japan — the latest indicator that the impact of the earthquake and tsunami last March has been short-lived and relatively muted.

Stripping out the impact of currency and acquisitions, sales at all business divisions posted double-digit gains, with cash-cow brand Louis Vuitton demonstrating “exceptional progress” around the world, LVMH said.

The third-quarter figures reflect the acquisition of Roman jeweler Bulgari, whose financials were consolidated as of June 30. Stripping them out and the impact of currency fluctuations, sales rose 15 percent — roughly the same pace LVMH has recorded each quarter so far this year.

“We all know that in the current environment most people are looking for reasons to be worried rather than to be optimistic — and we are very proud to disappoint pessimists,” Jean-Jacques Guiony, LVMH’s chief finance officer, told a conference call on Tuesday. “We see the environment in which we operate not being materially different from the beginning of the year.”

He said sales in LVMH’s own stores in the first weeks of October were “in line with what we have seen so far this year.”

Trading in southern Europe, notably Greece, Spain and Portugal, is weaker than in the north of the Continent, Guiony allowed. However, business in all other regions accelerated since the first half.

Excluding Bulgari, nine-month revenues in local currencies jumped 27 percent in Asia and 18 percent in the U.S. In Europe, revenues climbed 7 percent, one point lower than in the half. LVMH described a “return to normal business” in Japan, where a 3 percent bump in sales in the third quarter narrowed the nine-month decline to 3 percent.

“We’re seeing no signs of slowing down in China,” he added.

Revenues in the three months to Sept. 30 rose 13.9 percent for fashion and leather goods, 19.6 percent for selective retailing, 2.9 percent for wines and spirits, and 160.7 percent for watches and jewelry. Perfumes and cosmetics slipped 1.5 percent, partly due to weak demand in southern Europe and partly due to the disposal of Labrosse et Dupont last year.

Guiony also described demand for skin care in most countries as “pretty soft.”

In the nine months, group revenues totaled 16.3 billion euros, or $22.94 billion. Dollar figures are converted from euros at average exchange rates for the periods in question.

Sales of fashion and leather goods — LVMH’s largest division — gained 13.3 percent in the nine months to 6.19 billion euros, or $8.71 billion, with Vuitton recording double-digit growth and demonstrating strong demand across all product categories and leather lines, including classics. LVMH trumpeted a “remarkable” performance for Celine since the start of the year, and “strong progress” for Fendi and Donna Karan.

Guiony said all brands contributed to an acceleration of leather goods and fashion sales in the U.S., with nine-month sales leaping 26 percent in local currencies.

Expanding tourism in Asia, particularly to Hong Kong and Macau, fed growth in selective retailing, with the division logging 17.9 percent revenue growth to 4.38 billion euros, or $6.16 billion. Comp-store sales at Sephora in the third quarter rose 13 percent in the U.S. and 7 percent in Europe, Guiony noted.

Sustained demand for Champagne underpinned a 7.4 percent increase in revenues for wines and spirits to 2.31 billion euros, or $3.24 billion.

Sales of perfumes and cosmetics rose 3.3 percent to 2.31 billion euros, or $3.25 billion, reflecting “sustained” growth of flagship product lines, particularly Christian Dior’s perennial J’Adore perfume, ranked No. 1 in France.

Reflecting Bulgari’s contributions, revenues in the watches and jewelry division vaulted 76.4 percent to 1.21 billion euros, or $1.71 billion. At comparable structure and at constant exchange rates, the gain stood at 26 percent. “Bulgari is performing well across all product categories,” LVMH noted.

The world’s largest luxury goods maker gave no specific guidance for sales and profits other than to further extend its “global leadership position in luxury products.”

Responding to an analyst’s question, Guiony noted there was no “material difference” in LVMH’s shareholding in Hermès International, which stands at about 21.4 percent.

Shares in LVMH rose 0.4 percent Tuesday on the Paris Bourse to close at 114 euros, or $155 at current exchange rates.


Separately, Christian Dior SA, parent of LVMH and Christian Dior Couture, said revenues at the Dior fashion house sprinted ahead 17.6 percent in the third quarter to 260 million euros, or $368 million.

In the nine months to Sept. 30, Dior’s sales advanced 18.7 percent to 705 million euros, or $992 million. At constant exchange rates, the increase stood at 21 percent.

In a statement, Dior said sales in its own boutiques were even better, rising 27 percent at constant exchange rates in the nine months. The company trumpeted momentum across all markets and product lines, “notably ready-to-wear, leather goods and watches.”

Dior officials were not available to elaborate on the numbers.

According to market sources, a variety of leather lines contributed to the gains, including the Lady Dior, Granville and Miss Dior ranges, the latter featured in a dedicated campaign starring Oscar-winning French actress Marion Cotillard. It is understood men’s wear and watches, led by the new Dior VIII line, also put in a good showing.

View Slideshow