By  on July 29, 2009

PARIS — LVMH Moët Hennessy Louis Vuitton plans to make selective investments in its business for the remainder of 2009 as part of its cost containment plan, according to chief financial officer Jean-Jacques Guiony.

Spending will be maintained on top-performing brands, while marketing and promotions for other brands will be postponed or suspended, Guiony said Tuesday during a conference call that followed the release of LVMH’s first-half earnings Monday. Guiony did not detail which brands would get the investment.

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