By  on June 5, 2009

Madewell is still “a work in progress,” but there are plans to launch e-commerce in the first quarter of next year, Millard “Mickey” Drexler, chairman and chief executive of J. Crew Group, said at the retailer’s shareholders’ meeting Thursday.

“Once we go online, it will be a big unlock” for the brand, Drexler said. J. Crew Group launched Madewell for women’s casual clothing, footwear and accessories in fall 2006 and has 14 shops, with the latest opening in East Hampton, N.Y., on Memorial Day weekend. J. Crew has been contemplating taking Madewell online for a while, but has held back as the assortment continues to be refined.

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