The DKNY and Donna Karan intimate apparel brands will have a new home for spring 2009 at Maidenform Brands Inc.
Maidenform has signed a global licensing deal with Donna Karan International to design, source and market full collections of intimates for women bearing the DKNY and Donna Karan names. Maidenform is already showing product to retailers during this week's innerwear market.
Terms of the transaction were not disclosed. Both collections will be distributed to upscale department and specialty stores worldwide.
Mark Weber, chief executive officer of parent company LVMH Moët Hennessy Louis Vuitton Inc. (U.S.) and chairman and ceo of Donna Karan International, said, "Maidenform's proven commitment to product innovation and building brand equity will help us maximize our expansion opportunities in the women's intimate apparel segment."
Thomas J. Ward, ceo of 85-year-old Maidenform, which posted sales of $422.2 million last year, said, "This relationship allows us to penetrate key channels of distribution and provides us with another method to drive additional sales growth in the future."
In addition to Maidenform, the company's portfolio of brands includes Lilyette, Sweet Nothings, Rendezvous, Subtract, Bodymates and Self Expressions, all of which are sold in about 60 countries and territories.
Wacoal America had been designing, sourcing and distributing the licensed Donna Karan Intimates collection since 1992, and introduced DKNY Underwear in 1999. The DKNY Underwear license with Wacoal expires at the end of the year, said Richard Murray, president of Wacoal America. He said the DKI line had not been produced for several seasons.
Meanwhile, DKI is expected to sign a second licensing agreement soon with The Komar Co. Komar officials confirmed they are in negotiations with DKI to produce, source and distribute sleepwear bearing the DKNY and Donna Karan names.
Maidenform officials said they will review the brand equity and growth opportunities for the DKNY and Donna Karan innerwear businesses during the company's first-quarter earnings results conference call today.
For the first quarter ended March 29, income fell 43 percent to $6 million, or 26 cents a diluted share, from $10.6 million, or 44 cents, in the same year-ago period. Sales dropped 8.5 percent to $98.1 million from $107.2 million. The company in March projected lower sales for the quarter because of a nonrecurring private brand program a year ago with a specialty retailer, as well as the overall retail environment that Maidenform described as "challenging."
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia