By and  on January 28, 2008

In nothing short of a sea change, Old Navy wants to shed its amorphous family image, target the twentysomething crowd and share some "big fashion ideas."

The new strategy is centered on faster deliveries and wardrobe-building collections that change monthly, not to mention a new logo and, eventually, store renovations. There's also a new marketing campaign that focuses on creating a more fashionable image — so forget Carrie Donovan and Morgan Fairchild and think models-actors instead.

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