WWD.com/beauty-industry-news/financial/malverdi-tapped-at-givenchy-1779990/

PARIS — Drawing on its deep management reserves, LVMH Moët Hennessy Louis Vuitton has tapped Fabrizio Malverdi, managing director at John Galliano, to helm Givenchy, WWD has learned.

This story first appeared in the September 15, 2008 issue of WWD.  Subscribe Today.

Malverdi — an Italian national who drove Galliano to profitability and steered expansion into fragrance, children’s wear, eyewear, watches and jewelry — is expected to start as Givenchy’s managing director on Oct. 6. An announcement is expected as early as today.

His successor at Galliano has yet to be named.

At Givenchy, Malverdi will succeed Marco Gobbetti, who, as reported, was promoted to president and chief executive officer at Celine in conjunction with the appointment of British designer Phoebe Philo as the brand’s new artistic director. She will present her first Celine collection next March for the fall-winter 2009 season.

Philo’s appointment came in tandem with a management shuffle at LVMH that also saw Celine ceo Serge Brunschwig promoted to chief operating officer at Christian Dior Couture.

Malverdi joined Galliano in June 2006 after six years at Italy’s Mariella Burani Fashion Group, where he held various management responsibilities, including licensing and integrating and acquiring companies. His last title there was managing director of Mila Schön and he floated its accessories subsidiary Antichi Pellettieri. His résumé also includes stints at Benetton, La Perla and Staff International, both in Europe and in the U.S.

As Givenchy’s managing director, Malverdi will be charged with accelerating development at the brand with creative director Riccardo Tisci, and building on the accomplishments of Gobbetti, who will remain a board member of the house.

During his four-year tenure, Gobbetti partnered with Tisci to bring a more modern and succinct image to Givenchy, build the wholesale business and create a new retail concept for the storied label. The gallerylike Paris boutique, with black boxes evoking the feeling of several boutiques in one store, opened in February here on the Rue du Faubourg Saint-Honoré.

“The brand has been repositioned and the market has well understood the new identity and the new products,” Gobbetti said Friday. “I will make sure that the transition is as smooth as possible.”

Givenchy entered the black last year, fueled by sales momentum led by women’s fashions by Tisci, who now also oversees Givenchy men’s wear.