Marc Jacobs is showing off his sunny new attitude with Daisy Marc Jacobs, his latest women's scent.
"I feel very good," said the designer during an exclusive phone interview Wednesday afternoon. He has just returned to the East Coast after a stint in rehab.
"I just got back to New York and I'm trying to get back into the gym and doing yoga. Lately, most days I've spent taking care of myself, but there's a lot to do [in the office], and I'm ready to get it done. I'm on top of the world."
His new positive mood wasn't even dented by a minor run-in with a glass door in his office. Minutes before the interview, Jacobs — engrossed in other thoughts — walked straight into a sliding door and injured his nose. "Actually, when I'm not running into doors, I have a pretty good sense of smell," he quipped.
Daisy, due this August, takes style cues from Marc by Marc Jacobs, the designer's diffusion line — but Jacobs is adamant that it isn't a secondary fragrance.
"I don't want to get too artsy about inspiration, but there is a sense memory, a reference, in fragrances," said Jacobs. "Daisies don't smell, but I wanted to evoke the feeling that you get when you see them — happy and youthful. My gardenia and jasmine scents [Marc Jacobs for women and Blush Marc Jacobs, respectively] are more singular and definitely more ‘designer' scents. I don't want to say they're older, but they're more sophisticated."
Daisy, a sparkling floral created with Firmenich's Alberto Morillas, has top notes of wild strawberry, violet leaves and ruby red grapefruit; a heart of gardenia, violet petals and jasmine petals, and a drydown of musk, vanilla infusion and white woods. The collection includes eaux de toilette in two sizes, a 1.7-oz. bottle for $55 and 3.4-oz. version for $70; a 5-oz. body lotion for $32; a 5-oz. shower gel for $30, and a 5-oz. Velvet Body Butter for $35.
Jacobs' first scent, an eponymous floral juice with gardenia, was launched in September 2001. Its target market is women thirtysomething and up, noted Michael D'Arminio, vice president of global marketing for the Marc Jacobs and Vera Wang fragrance brands at Coty Prestige. D'Arminio believes that 18- to 24-year-olds will be the "sweet spot" for Daisy.
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