By and  on December 26, 2007

In a challenging holiday season, appealing merchandise at an attractive price point is the key to salvaging gross margins.

More than any other factor, financial experts said holiday results this year will come down to product. Industry experts differ in their expectations for fourth-quarter margins because of a season marked by macroeconomics that squeezed consumers, as well as stormy weather that disrupted shopping across large swaths of the U.S. Some predicted that final numbers will defy expectations, while others caution that being promotional too early in the season will adversely affect fourth-quarter margins.

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