By  on May 28, 2013

Wall Street seems happy to have A.G. Lafley back at the helm at consumer stalwart Procter & Gamble Co., but analysts, while bullish, aren’t inclined to view his first tenure as chief executive officer through rose-colored glasses.

“Lafley was terrific....But let’s not be too romantic and rewrite history,” said Citi analyst Wendy Nicholson, who credited the ceo with simplifying the company’s focus on its top 10 brands in its top 10 countries.

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