BOSTON — Ambition? Max Azria’s knows no limits. In a brief keynote address at the eighth annual Retail & Luxury Goods Conference at Harvard Business School, the BCBG Max Azria Group founder and executive chairman talked with unabashed swagger about wanting to build the biggest U.S. apparel brand.
“I want to be the biggest and the best in the field,” he said of his company, which has been in the headlines a lot lately both because of Azria’s legal battles and reports his firm is struggling financially. “If today I am the 20th-best in America, I want to be the first.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"