By  on December 12, 2013

The Men’s Wearhouse Inc. has quietly launched a trade-up offensive as it’s fended off its Jos. A. Bank Clothiers Inc.’s takeover effort and then initiated its own attempt to buy its archrival.

Speaking on the company’s third-quarter conference call Thursday morning, Douglas Ewert, president and chief executive officer of Men’s Wearhouse, detailed how its July acquisition of the Joseph Abboud name, trademark and New Bedford, Mass., factory for $97.5 million has enabled it to begin offering custom-made Abboud suits, replete with U.S. pedigree, for $595 and $695. Abboud is MW’s chief creative director.

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