By  on July 10, 2013

U.S. retailers appear on track for a steady but unspectacular back-to-school season.

The stores that still report comparable-store sales results on a monthly basis today are expected to report a mean increase of 3.6 percent for June, according to Thomson Reuters. Research and tracking organizations expect the increase for b-t-s to fall within a point of that mark for the period, with last year’s strong showing of a 5.9 percent increase in GAFO (general merchandise, apparel, furniture and related merchandise) and only marginally stronger job data holding increases for the school year in check. Improved consumer confidence and some pent-up demand, however, should work in retailers’ favor.

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