Although early reports indicated back-to-school spending would lag behind 2012, 88 percent of shoppers surveyed by WSL Strategic Retail said they planned to spend at least the same or more as last year during the 2013 b-t-s season.
“Back-to-school has always been an important indicator of consumer sentiment and spending,” said Wendy Leibmann, chief executive officer of WSL Strategic Retail. “This year, 60 percent of shoppers tell us that they plan to spend the same as they did in 2012, and 28 percent say they will spend more. This is encouraging news for retailers who saw strong back-to-school numbers last year.”
One-third of those parents who plan to spend more said they will pass on the big sales in stores and are willing to pay a premium for the convenience of getting all of their b-t-s shopping done online.
Among the top categories they’re shopping for are school supplies (86 percent); clothing and fashion accessories (69 percent); health-care items (56 percent); food and beverage (48 percent); beauty and personal care (44 percent), and electronics (21 percent.).
As to where they’re shopping, mass merchandisers (Target, Wal-Mart, Kmart, etc.) topped the list at 76 percent, followed by department stores (Macy’s, Kohl’s, J.C. Penney, Nordstrom, Saks, etc.) at 40 percent; online sites (Amazon, etc.) at 36 percent; dollar stores (Dollar General, Family Dollar, etc.) at 34 percent; drug stores (such as CVS, Walgreens and Rite Aid) at 32 percent; warehouse clubs (such as Costco and Sam’s Club) at 29 percent; malls (such as outlet malls and strip malls) at 25 percent, and specialty clothing stores at 22 percent.
The How America Shops Back-to-School 2013 trend study was conducted nationwide online, polling 320 b-t-s shoppers age 18 and over in July.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)