By  on August 8, 2013

Although early reports indicated back-to-school spending would lag behind 2012, 88 percent of shoppers surveyed by WSL Strategic Retail said they planned to spend at least the same or more as last year during the 2013 b-t-s season.

“Back-to-school has always been an important indicator of consumer sentiment and spending,” said Wendy Leibmann, chief executive officer of WSL Strategic Retail. “This year, 60 percent of shoppers tell us that they plan to spend the same as they did in 2012, and 28 percent say they will spend more. This is encouraging news for retailers who saw strong back-to-school numbers last year.”

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