Although early reports indicated back-to-school spending would lag behind 2012, 88 percent of shoppers surveyed by WSL Strategic Retail said they planned to spend at least the same or more as last year during the 2013 b-t-s season.
“Back-to-school has always been an important indicator of consumer sentiment and spending,” said Wendy Leibmann, chief executive officer of WSL Strategic Retail. “This year, 60 percent of shoppers tell us that they plan to spend the same as they did in 2012, and 28 percent say they will spend more. This is encouraging news for retailers who saw strong back-to-school numbers last year.”
One-third of those parents who plan to spend more said they will pass on the big sales in stores and are willing to pay a premium for the convenience of getting all of their b-t-s shopping done online.
Among the top categories they’re shopping for are school supplies (86 percent); clothing and fashion accessories (69 percent); health-care items (56 percent); food and beverage (48 percent); beauty and personal care (44 percent), and electronics (21 percent.).
As to where they’re shopping, mass merchandisers (Target, Wal-Mart, Kmart, etc.) topped the list at 76 percent, followed by department stores (Macy’s, Kohl’s, J.C. Penney, Nordstrom, Saks, etc.) at 40 percent; online sites (Amazon, etc.) at 36 percent; dollar stores (Dollar General, Family Dollar, etc.) at 34 percent; drug stores (such as CVS, Walgreens and Rite Aid) at 32 percent; warehouse clubs (such as Costco and Sam’s Club) at 29 percent; malls (such as outlet malls and strip malls) at 25 percent, and specialty clothing stores at 22 percent.
The How America Shops Back-to-School 2013 trend study was conducted nationwide online, polling 320 b-t-s shoppers age 18 and over in July.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia