LONDON — Mulberry Group’s sales were broadly flat and losses were stable in the six months to Sept. 30, as the British brand put a focus on full-price sales, new product launches and Japanese expansion.Mulberry said Wednesday that revenue reached 74.6 million pounds, compared with 74.5 million pounds in the corresponding period last year. Losses were 348 million pounds, slightly higher than last year’s 342 million pounds.Thierry Andretta, chief executive officer, said the group has been delivering on its strategy to grow Mulberry as a luxury brand.“Our international platform is taking shape, and we have seen a successful initial trading period in Japan, through our collaboration with OGB,” or Onward Global Fashion Co. The company now has five stores in Japan.He added that Mulberry's focus on full-price sales was working, and said the brand did not take part in any Black Friday sales in-store or through outlets such as Selfridges and John Lewis. That's one reason why retail like-for-like sales grew 1 percent in the 10 weeks to Dec. 2, with international up 12 percent and digital growing 9 percent.New launches such as the Amberley bag, which debuted in June, were another sales driver. The best-selling Amberley, designed by Mulberry’s creative director Johnny Coca, ranges in price from 450 pounds for the Mini Satchel to 1,395 pounds for the Hobo.About 75 percent of Mulberry’s offer is less than 1,100 pounds, and Andretta said the company was committed to its pricing policy and position in the luxury market and was determined to become “more relevant” to its customers.That’s just one of the reasons why the brand has switched fully to a see-now-buy-now model that will debut in February during London Fashion Week.Mulberry has also created an Artisan Studio that oversees special and limited-edition products, which are tailored and adapted to different markets and individuals. It also continues to invest in its two Somerset, England, factories, which make nearly 50 percent of the bags.Tourist demand in London continues to be strong due to the weaker pound, and Andretta said Mulberry outstripped overall luxury tax-free sales to tourists in the six-month period. Overall tax-free sales were up 17 percent, while Mulberry’s were up 36 percent, driven mostly by Asian tourists.He added that the company would continue to invest in developing the customer experience in key international markets and enhancing its U.K. design and manufacturing base.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion