By  on May 18, 2011

Gap Inc.’s cash flow is strong and the international and online businesses are mushrooming, but the Gap brand continues to grapple with its floundering North American operations.

The imbalance was recognized by Gap Inc. chairman and chief executive officer Glenn Murphy at the firm’s annual meeting Tuesday, where he told shareholders: “In North America, we have to be more of a consistent performer, quarter in, quarter out. We haven’t been consistent enough. We need new categories, new customers, and we are changing the pipeline to be a lot faster, and to make better decisions,” in such areas as design and inventory management.

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