By  on October 15, 2008

Michael Kramer is building the “New Kellwood.”

Since Sun Capital Partners Inc. acquired the St. Louis-based vendor in February and subsequently tapped Kramer as chief executive officer, Kellwood has slimmed down to just shy of $1 billion in wholesale volume, compared with the $1.6 billion in revenues prior to the takeover. And it’s not done slimming down yet: Kellwood has revealed plans to sell Hollywould, the small, high-end contemporary brand the group bought in 2006. Kellwood is in the early stages of examining strategic alternatives, and declined to disclose how much it is asking for the brand, which sources peg at less than $3 million in wholesale volume, but which Kellwood had said earlier this year could grow to $50 million.

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