By  on November 3, 2009

New York & Company Inc. has asked a federal court to halt a J.C. Penney Co. Inc. ad campaign that it says infringes on its own.

In a lawsuit filed last week in U.S. District Court in Manhattan, the New York-based specialty retailer alleged that Penney’s “NYC Style” slogan treads too closely to the “NY Style” tag line it has used since August 2008.

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