Impulse dominates in one part of the world, while price rules in another. In some regions, brand loyalty is key, while elsewhere famous labels have a growing appeal.
The fashion marketplace is clearly a global one. Still, aside from the near-universal desire for quality, shopper behaviors and attitudes have distinctly regional identities. According to a Nielsen Global Survey of Consumer Shopping Behavior, respondents in Asia-Pacific shop impulsively and are attracted to designer brands more than in any other region. Latin Americans are intensely brand loyal and well-informed shoppers; North American and European shoppers are largely driven by price, and Middle East-Africa consumers are environmentally aware and influenced by professionals, such as industry experts. The study surveyed more than 29,000 online respondents in 50 countries.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"