By  on August 8, 2006

NEW YORK — Shifting from a product-driven business model to a consumer-focused organization, Nike said Monday it is reconfiguring its leadership and making management and organizational changes to target geographic growth opportunities, core global product categories and consumer segments.

Nike promoted Gary DeStefano, previously head of U.S. operations, to president of global operations, and Trevor Edwards, previously vice president of global brand management, to vice president of global brand and category management. Both are newly created positions that bring additional responsibilities to their existing roles.

DeStefano will be responsible for profits and losses for the Nike brand's four geographic operating regions — the U.S., Americas, Asia Pacific and the combined Europe, Middle East and Africa. Edwards will head consumer and category management, while continuing to lead brand management. Both DeStefano and Edwards will continue to report to Nike president Charlie Denson.

Nike also created senior leadership positions for five core product category segments — running, soccer, basketball, men's training and women's fitness — each of which will be headed by a vice president reporting to Edwards. The company expects to fill those positions shortly.

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