By  on September 26, 2013

Strength in North America and Europe and from the Converse brand allowed Nike Inc. to beat earnings expectations for the first quarter and sent shares to all-time highs in after-hours trading.

The company broke out results for the Converse brand for the first time, reporting an 18.2 percent increase in quarterly revenue, to $494 million, and a 36.3 percent leap in operating profit, to $169 million. Nike said it would continue to seek expansion for the brand in the direct-to-consumer channel and, in the words of Nike’s president and chief executive officer Mark Parker, “unlock growth in apparel.”

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