By  on May 31, 2012

Nike Inc. is trimming its portfolio to focus on its four core athletic brands.

The company said Thursday it will sell the Cole Haan and Umbro brands. The move will allow it to focus on growing the Nike, Jordan, Converse and Hurley divisions. The group will begin the divestment process immediately, and it expects to complete the sales by the end of the fiscal year on May 31, 2013.

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