By  on July 10, 2013

NEW YORK — Nordstrom is leading the way for department stores in the digital space.

The Seattle-based retailer took the top spot in a study by New York University think tank Luxury Lab, or L2, which ranked 40 global department stores using metrics from their Web sites, digital marketing, mobile and social media efforts.

Nordstrom was one of four organizations to receive a “Genius” label — Macy’s followed in second place and Saks Fifth Avenue and Marks & Spencer tied for third. Neiman Marcus, Bloomingdale’s, Net-a-porter, House of Fraser, Bergdorf Goodman and John Lewis rounded out the top 10, with the latter pair tied for ninth. The study was released Tuesday and counted online retailer Net-a-porter as a department store.

RELATED CONTENT: WWD Research Roundup >>

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus