By and  on December 4, 2008

November’s retail results put even more pressure on December to carry the season, the quarter and the year.

A better-than-expected Black Friday at the tail end of the month couldn’t save most stores from double-digit comp declines and in many cases was achieved only through vigorous priming of the promotional pump. That strategy could come back to hurt fourth-quarter earnings. An uncooperative calendar further complicated the scenario, moving post-Thanksgiving shopping days into December and boosting the burden of the calendar year’s final month.

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