By  on February 5, 2012

The NPD Group, the Port Washington, N.Y.-based market research firm, has signed a deal with Wal-Mart Stores Inc. to receive and analyze its point-of-sale information in the U.S.

NPD receives information from more than 900 retailers representing 150,000 doors worldwide. The addition of Wal-Mart data is expected to strengthen this sales information and allow NPD to expand its portfolio of products and services. In fiscal 2011, Wal-Mart U.S.’ net sales exceeded $260 billion through its 3,804 retail units.

Under the agreement, NPD will receive sales data from Wal-Mart U.S. stores and walmart.com. The deal covers a broad range of general merchandise categories, including apparel, entertainment, home, hardlines and toys. The deal does not cover beauty. NPD and Wal-Mart will integrate Wal-Mart information into NPD reports, which are used by manufacturers and retailers to identify market opportunities and monitor business performance.

“This agreement is truly a game-changer for NPD and for the industry,” said Karyn Schoenbart, president and chief operating officer of NPD. “With Wal-Mart data, we will be able to provide our clients with world-class information and solidify our leadership position as the premier source of market insight in our industries.”

“Our agreement with NPD will provide Wal-Mart with deeper insights into what consumers are buying and what they are looking to buy,” said Cindy Davis, executive vice president of Wal-Mart global customer insights. “We are sharing our point-of-sale information so that we’re able to identify opportunities sooner and work with our manufacturer partners to develop more impactful customer-driven programs in the future.”

NPD recently signed an agreement with Sam’s Club to receive point-of-sale information from Sam’s Club and samsclub.com.

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