By  on June 21, 2012

Online and off, apparel dominates the nonedible portion of general merchandise retailing.

Steve Coffey, executive vice president and chief research officer of The NPD Group, told participants at the Marketing Science Institute’s seminar at the Fashion Institute of Technology in New York this week that more than one in five buying trips to a general merchandise store, and nearly one in five to an online destination, involves the purchase of apparel.

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