By  on July 1, 2014

A marked increase in purchases of plus-size apparel among female Baby Boomers helped lift the category to its strongest sales increase in the last three years.

According to data compiled by The NPD Group, overall sales of plus-size women’s wear in the 12 months ended in April rose 4.7 percent to $17.53 billion, easily eclipsing the 1.7 and 0.3 percent increases registered in the years ended April 2013, when sales totaled $16.74 billion, and April 2012, when the figure hit $16.46 billion.

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